Eco-terrorists Essay Example | Topics and Well Written Essays - 750 words

Eco-terrorists - Essay Example As revealed, the organization who claimed responsibility for setting the SUVs on fire, the Earth Liberation Front (ELF) indicated that these incidents â€Å"were intended to "take the profit motive" away from those responsible for pollution† (Tamaki, Chong and Lansberg par. 2). Support One element that confirms that the group who set fire on SUVs in California must be labeled as eco-terrorists is that members of the group who claimed responsibility actually were identified and labeled as â€Å"a loose association of militant environmentalists† (Tamaki, Chong and Lansberg par. 2). These groups of people are considered eco-terrorists because they wreak havoc on the lives of innocent people in the guise of protecting nature and the environment. The group like the Earth Liberation Front (ELF), who were responsible for the SUV vandalism believes â€Å"that the human species is perpetrating a war on nature and that those who are connected to nature and belong to it have a ri ght to defend themselves† (FoxNews.com par 10). As such, as environmentally oriented, the members of the group are not merely terrorists but clearly fall under the eco-terrorist classification or category. Support Eco-terrorists sow terror on many people through acts similar to political terrorists such as arson, bombings, vandalism and harassment and destroy millions worth of properties. Again, the descriptions satisfied the element in the definition of the term as the members use arson against innocent victims through destruction of property (SUVs). The FBI estimates that the damages of the attacks of eco-terrorists amount to more than $100 million (FoxNews.com par 6). Likewise, as revealed in one of the featured stories in the official website of the FBI entitled â€Å"Violence in the Name of the Environment: The Case of the Calculating Eco-Terrorist† (Federal Bureau of Investigation (FBI)), â€Å"ELF has even boasted on its website that its members racked up some $ 55 million dollars in damages in 2003 through illegal anti-development and SUV dealership attacks† (Federal Bureau of Investigation (FBI) par. 5). Support Eco-terrorists tend to target companies who they feel are doing damage to nature. This is evident in their attack against some SUV dealerships in California which they set on fire (Shpritz par 1). They consider SUVs as pollutants because of their poor fuel efficiency. Likewise, as revealed in the official FBI website, â€Å"The ELF advocates "monkeywrenching," a euphemism for acts of sabotage and property destruction against industries and other entities perceived to be damaging to the natural environment† (FBI par. 10). The members of the ELF were also reported to have engaged â€Å"in significant intelligence gathering against potential targets, including the review of industry/trade publications, photographic/video surveillance of potential targets, and posting details about potential targets on the internet† (FBI par. 11). As such, the targets were explicitly stated as organizations, both private and public, which were deemed to promote products and services that pose threats to the environment. These facts all support the conclusion that the group of people who set fire on SUVs in California should be labeled as â€Å"eco-terrorists† due to primary motive, group ideals, the targets for their violent actions and the damage inflicted, as a whole. Even if the group’s ideals were supposedly to protect the environment, their means

Italian Renaissance Art Essay Example | Topics and Well Written Essays - 1000 words

Italian Renaissance Art - Essay Example Neo-Platonism seeks the existence or relation of the ideal or The One in the human life. This is what renaissance artists such as Botticelli, Leonardo, Raphael and Michelangelo are trying to depict through allegories in their art. Botticelli, to start with, was one of the early artists to reflect neo-Platonism in his works. He used symbols and figures from pre-Christian beliefs to convey neo-Platonist ideas. Take one of his paintings for example, the Primavera which translates as spring. This painting includes nine figures from Classical mythology. On the center is Venus coupled with Cupid. On their right are Zephyr, Chloris and Flora and on the left are Mercury and the three graces. The figures on the right represent the coming of spring, nature and its beauty. In contrast to that are the figures on the left which represent reason and the pleasures of human life. These are two different points which harmonizes on the center figure. Being a prime mover of neo-Platonism in art, Botticelli’s techniques are yet to be developed. The symbols he portrayed are literal and, for the educated and elite, too obvious. But even at this point he has already defined the essentials for neo-Platonism, the fusion nature and grace. Then came Leonardo da Vinci and Raphael. They both relate ideas in their own way. Leonardo focused on structure and Raphael on evoking emotions. Leonardo is known on our time as an inventor and a scientist, and these qualities can be seen through his art. He was a master of proportions, shading, depth and ways of making his work look â€Å"real†. Even outside of the standard of beauty as long as his work looks alive, for him, achieves the harmony of neo-Platonism. Raphael took it further by involving and evoking emotions through his paintings. He was also interested with philosophy which shows that he is an artist as a scholar. This is seen on School of Athens which shows Plato and Aristotle along with other philosophers. On this painting, Plato is seen pointing heavenward explaining the facts of the universe while Aristotle points downward stating the society and the views of the world. Both of them are supervised by the statues of Apollo and Minerva, ensuring truth and wisdom respectively. Towards the end of the renaissance there came the meeting point of pagan beliefs and the Christian cultures. This was when Michelangelo lived and experienced neo-Platonism as a whole. Not as visual parts nor as philosophical representations but as its entirety. But this also meant the end for neo-Platonism for Michelangelo accepted spirituality towards the end. His representations and the transition can be seen on the paintings on the Sistine chapel. On the earlier paintings like The Creation of Adam, his interest on the beauty and elegance is apparent. His poetry also reflects his belief in the divine origin of beauty. But through time and the influence of the Roman Catholic Church, Michelangelo lost his interest in physical beauty and no longer believed in its representation of spiritual excellence. Later painting shows more Christian representation loosing detail and grace. He eventually fully lost his interest and decided to no longer paint becoming guilty of his love for physical beauty. In a way this was the end of neo-Platonism for Italian renaissance art. 2. The common denominator among Della Francesca, Alberti and Mantegna are their contribution to the perspective aspect of renaissance paintings. Each has professions other than being artist and this variety of expertise made the development possible. Della Francesca, aside from being an artist, was a mathematician. He studied and wrote books which involved arithmetic, algebra and geometry. One of his books is the On Perspective for Painting. He also made innovations on solid or three-dimensional

The Bretton Woods System Essay Example for Free

The Bretton Woods System Essay The Bretton Woods System (BWS) was implemented in 1946 under the Bretton Woods Agreement, each government obliged to maintain a fixed exchange rate for its currency vis-Ã  -vis the dollar or gold. As one ounce of gold was set equal to $35, fixing a currency’s gold price was equivalent to setting its exchange rate relative to the dollar. The fixed exchange rates were maintained by official intervention in the foreign exchange markets. This intervention was about purchases and sales of dollars by foreign central banks against their own currencies whenever the supply and demand conditions in the market deviate from the agreed on par values. Any dollars acquired by the monetary authorities in the process of an intervention could then be exchanged for gold at the U.S Treasury. In principle, the stability of exchange rates removed uncertainty from international trade and investment transactions. Normally, if a country followed its own policies leading to a higher inflation rate than its trading partners would experience a balance of payments deficit as its good became more expensive, which means its exports will decrease. A deficit has consequences, an increase in the supply of the deficit country’s currency on the foreign exchange markets. The excess supply would demoralize the exchange value of the currency of that country, forcing its authorities to intervene. The nation would be required to buy with its reserves the excess supply of its own currency, in order to reduce the domestic money supply. In addition, as the country’s reserves were depleted, the authorities would be forced to change economic policies to eliminate the source of deficit. The reduction in the money supply and the adoption of restrictive policies would reduce the country’s inflation. Basically, Bretton Woods was a fixed exchange rate system in name only. With 21 major industrial countries, only the U.S and Japan had no change in par value between 1946 and 1971. From the 21 countries, 12 devalued their currencies more than 30% against the dollar, four had revaluations, and four others were floating their currencies till the end of the system. On mid-1971, the president Richard Nixon was obliged to devalue the dollar to deal with America’s emerging trade deficit. The two reasons for the collapse of (BWS) are, inflation in U.S, they financed the escalating war in Vietnam, so they were printing money instead of raising taxes. Another reason is that West Germany, Japan, and Switzerland refused to accept the inflation because a new fixed exchange rate with the dollar will be imposed on them. Thus, the dollar depreciated sharply relative to the currencies of those three countries.

The Global Soft Drink Market Situation

The Global Soft Drink Market Situation Executive summary The purpose of this business report is to provide insight on the market trends facing the soft drink industry and a detail strategy for the launch of a new carbonated soft drink Ice-cola in Pakistan. The idea of launching a carbonated soft drink in Pakistan is to change consumer tastes, a growing emphasis on product safety, and enhancing the market shares and profit percentage. Soft drinks are non-alcoholic (carbonated) as well as non-carbonated beverages which can be classified in number of categories. Soft drinks are in high demand and are preferred by almost every category of society in the world. More specifically, the demand for the carbonated soft drinks in Pakistan is highly influenced by certain characteristics like spiky taste, culture and social trends in parties and religious attributes. The strategy of new soft drink Ice-cola (which is going to be launched in Pakistan) will have to face competitive market in terms of other carbonated soft drinks particularly giants Pepsi and Coca -Cola because these soft drinks have already well maintained its positions in Pakistani market for a long time. However the strategy of new soft drink Ice- Cola has also competitive advantages in terms of changing consumer taste and refreshing sparking element that will ensure profitability and quality acceptance in Pakistani society. Introduction Soft drink industry Soft drinks are common preferences among all the individuals in almost every region of the world. The name soft drink especially separates alcohol element from this category and the term drink which includes a number of soft drinks like colas, sparkling water, iced tea, lemonade, squash, and fruit juices are among the most common types of soft drinks. Soft drinks are gradually overtaking hot drinks and other beverages as the major drink sector in the world. However the US remains the biggest market at present and Asia seems to be the main driver of sales growth in the future. Now-a-days soft drink is more favourite refreshment drink than tea, coffee and other hard drinks. Murray (2006) has explained the soft drink industry by stating, For years the story in the nonalcoholic sector centered on the power struggle between Coke and Pepsi. But as the pop fight has topped out, the industrys giants have begun relying on new product flavors and looking to other carbonated beverages for growth. Global Soft drink Market Situation Soft drink industry has a powerful impact on the lives of its consumers from throughout the world. The consumption of the soft drinks continued to increase year by year because of link between healthy diet and soft drinks. King (2010) states that in 2009 Eastern Europe, Africa, Middle East and Asia are fastest growing regions as compare to developed markets. In soft drinks category, bottled water, carbonated, non- carbonated and other fruit juices are available in the market. Bottled watered drinks have achieved sound sales growth due to distinctive attributes of the product which is refreshing element in hot weather and sugar free flavored water. On the other hand, a number of functional drinks had been also a part of consumers interest. Each soft drink has certain attributes which attracts its consumers. It is reality that some soft drinks remain very popular in the market for certain reasons such as brand image, quality and price. The market size of the soft drink industry has bee n changing with the time being. This industry has 46.8% market shares within non-alcoholic industry. The global soft drinks market was valued at $479bn in 2009 and is projected to grow at a CAGR of 3.1% to reach $556bn in 2014. According to financial forecast period to 2014, soft drinks sales are expected to increase 39.8% to PKR19.5 billion ($233 million). (Euromonitor Passport GMID) Pakistani soft drink market situation The soft drink market in Pakistan enjoys a dynamic growth in context of volume and value sectors because of Pakistan Government have reduced excise taxes to encourage soft drinks manufactures and importers. The Government of Pakistan has also decided to tax the soft drink industry on the production capacity rather than on actual production. Pakistani market situation about soft drinks achieved a slightly smooth and positive growth during the years. CAGR 4.2 % represent satisfactory line for soft drinks stability in Pakistan. Simultaneously there have been some inflationary pressures on soft drink industry. However still this industry remains stable successfully to keep the strength of market shares (Euro monitors Passport GMID). The cause for the positive market growth for soft drinks and particularly in carbonated drinks is because of the hot climate, peoples preferences and various life trends. Soft drink industry in Pakistan may expect increase of sale growth 30.5%. The price and consumption of soft drinks stand almost in an equal rate among various regions of Pakistan. In rural areas prices of soft drinks are slightly reduced than posh areas (Euro monitors Internationals soft drinks in Pakistan). Carbonated drinks Within the soft drink market, carbonated soft drinks continue to dominate the market, because of the traditional flavoured beverages, sugar- and caffeine-free drinks. Mostly Carbonated drinks are dominated by artificial flavours based on cola, sweetened with sugars or with non-caloric sweeteners. On consumption level, there are some factors which influence the consumers to buy carbonated drinks for certain reasons like, status symbol, taste, variety, brand ambassador and advertising campaign especially in Pakistan. The demand for the carbonated soft drinks is mainly influenced by the taste of the customers, age groups and the demographic conditions. For example the demand for carbonated drinks escalates to high number in Pakistan especially during the summer period and slightly drops in winter. The main target segment for carbonated drinks is the youth. The carbonated cola drinks are high in demand in Pakistan because of a number of reasons for example; all cola carbonated drinks are served in restaurants, hotels and parties within meals and customers enjoy a spiky and refreshing flavour of carbonated drinks which is not possible by other soft drinks (fruit juice etc). Moreover Alcohol is not consumed due to religion restrictions in Pakistan. However on the whole carbonated based drinks like Coca- cola, Pepsi (low caloric cola drinks) have been remained at the top demand in Global soft drinks industry. There could be more significant volume opportunities in future by carbonate taking its enough shares, with carbonates likely to pick up most of the volume growth as previous % shows like 23.8 % and 24.0 % in 2008 and 2009 respectively. (Euro monitors Passport GMID) Soft drinks Chart by Volume Percentage Source: Official statistics, trade associations, trade press, company research, store checks, trade interviews, Euro monitor international estimate, Euro monitor GMID passport. From the above graph, it could be analysed easily from 2003 to 2009 the volume % of cola carbonates as compare to other soft drinks has achieved higher %. It clearly indicates that cola carbonates (soft drinks) are consumed and produced more than other drinks in the market due to the demand and higher consumption level. Competitors In the present market of soft drinks in Pakistan there are some giant and minor competitors for Ice- Cola in the market. The following classification of soft carbonated drinks in Pakistan in terms of competition can draw a clearer picture. Classification in terms of competition First Preference Pepsi Second Preference Coca-Cola Followers Preferences 7-up, Mountain Dew, Sprite, Marinda, etc The others Amrat -cola etc. Pepsi and Coca-cola Pakistani carbonated soft drink market is dominated by Pepsi. Today Pepsi brand is part of global portfolio of beverages brands which includes carbonated soft drinks, juice drinks, coffee etc. Pepsi is a carbonated beverage that is produced and manufactured by Pepsi Co. Now there are a number of Pepsi variants available in the market such as (Diet Pepsi, crystal Pepsi, Pepsi twist, Pepsi max and Pepsi Gold etc) and Pepsi is recognized as No 1 Pakistan National drink. Major competitor of Pepsi is Coca- Cola. Pepsi is bit sweeter than Coca- cola and is liked by all (Pepsico.co). Coca- cola is next to Pepsis competitor and international recognized brand. Coca- Colas basic strength is its brand name. With this brand name the sales growth is increasing ever year and under this trade mark Coca cola,- zero, Diet Cock and Coca- cola Zero has developed its own competitive market. Coca- Cola volume growth is very aggressive in different markets in the world, particularly in three markets Viet nam, India and Pakistan. The volume growth is 27%, 25% and 18% respectively. While Pepsi with its diversification in drinks, packaging and broad market sector is more successful than Coca-cola to maintain its successful position in the Pakistani market. Pepsi and Coca-cola brands have various % in terms of market analysis in different markets of the world. According to Beverage digest report 2009 in the U.S market PepsiCo 30.8 % market share while Coke have 42.67 % market shares. This shows cokes positive strength as compare to Pepsi in U.S market. (Coca-cola .com). (Research proposal for soft drinks) Pepsi and Coca-Cola market scenario in Pakistan Pakistani beverage industry is dominated by Pepsi and Coca-cola brands. These are two major brands in carbonated soft drink industry in Pakistan. Pepsi-co faced initial problems while settling in Pakistan in 1959. However it came again in 1963 with dominant strategies. It used franchised entry mode to develop its market in Pakistan. One of the major reason of its success as compare to Coca-cola in Pakistan is this, it cater a huge segment and due to the diversification of their product line and particularly franchising entry for them to take quick decisions. The taxes that Pepsi saves because of using franchising entry mode enables it to focus more on advertisements and promotions of their products increase sales profit. Availability and meeting the consumer demand is one key factor that contributes to Pepsi success in Pakistan. At first, Coca-cola operated its business in Pakistan in 1950 as a franchise and became the leader of the soft drink industry because there was no competition at that time but in 1960 it has to face competition in the shape of Pepsi. In 1966 coca-cola operated its business in Pakistan as a multinational company and took over all the franchises business at that time. Since that time it became very hard for Coca-cola to maintain its markets shares as previously. Being a multination company it has to pay huge amount (3 times higher than Pepsi) of tax to Government. (PepsiCo, Inc.) SWOT Analysis of Pepsi and Coca-cola Strengths Pepsi Coco-cola Establish name and sound reputation of company International brand image The demand of Pepsi is more high than its competitors Coca-cola bottle image and use of it brand image on various objects International competitive position and more market shares than competitors Broad advertising and promotion opportunities in business world Weakness Pepsi Coca-Cola Pepsi does not offer any discount to its retailers High prices Target consumers are only young people Rare availability in remote areas of Coca -cola in Pakistan Pepsi tins are not available in far remote areas of Pakistan Taste differentiation is not successful and great, almost similar to Pepsi Opportunities Pepsi Coca-Cola Company is thinking to enter rural areas Successful brand image may enhance the opportunity to advertise less popular products Sponsoring many cultural shows and sports give an opportunity to enhance sales growth of Pepsi Increasing opportunities of internet offers Training and service opportunities Company is trying to Threats Pepsi Coca-cola Major competitor is coca-cola, at international level cock brand is more strongly advertised rather than Pepsi Dominant threat to this industry is changing consumers drinking habits in terms of health Imitators of Pepsi brand in Pakistan and customers complaint about the non-availability of original drink Major competitor (Pepsi) has a strong position in the market. Non carbonated drinks such as juices and tea have maintained good position in the market External threats of labor strikes in Pakistan (Pepsi. Com, Coca-cola.com) Performance analysis of Pepsi and coca-cola Make a graph or pie chart here to show Pepsi and Coca-cola Scenario, collect data by your self Sales analysis Market share analysis Expense analysis Financial analysis Analysis in own words Reasons of launching Ice-Cola in Pakistan To increase sales growth, revenue and market shares To maintain good reputation in the market among competitors To introduce a new brand in to soft drink industry Brand Philosophy of Ice-cola Ice- cola would be a new soft drink for the people of Pakistan and for all the other people of the world. Carbonated cola drinks are usually for eradicating thirst and for have a feeling of refreshment. Same is the production philosophy with Ice-cola. It will introduce an innovative and refreshing taste in the soft drink market and enhance the number of carbonated drinks in the industry. Mission Statement Ice-Cola mission is to be the first priority of consumers in soft drinks market and it will provide best and different taste to consumers. Therefore, they can enjoy a fun and refresh feeling after having it. This brand believes in strives for honesty, fairness and integrity in the whole process of launching. Industry analysis of Ice Cola According to Aaker (2009) Market analysis builds on customer and competitor analyses to make some strategic judgments about a market (and sub market) and its dynamics. Ice cola is pure Pakistani product because it will produce domestically and Ice cola will have competitive advantage against the other imported soft drinks like low cost etc. As earlier mentioned it is pure Pakistani drink so the company can take the advantage of be Pakistani and buy Pakistani also. Ice cola can be customized according to the various needs and demand of the Pakistani culture, which may take place from time to time. During the development of the idea of this product the technological changes are kept in mind. Initially during the production of ice cola existing technology will be used. Later on with the passage of the time if there is change in technology then new technology will be introduced for long run after appropriate pre- testing. Currently there are no as such legal concerns about this business. Being a food item there is no as such restriction imposed by the government because as this product is domestically produced and all the ingredients used is HALAL. As there are many soft drinks are available in the local market but Ice-cola focus will focus on the health of the consumer. This product is healthy and it will produce locally so more consumer will replace there other carbonated drinks and energy drinks by some locally produced healthier carbonated drink. Company is forming its own market with the unique taste with cola flavour and original taste without the effect of any harmful chemicals. Over the couple of years the sale of soft drinks in the Pakistan has doubled and the demand of the soft drinks especially locally produced increased within the last three years so the growth rate of the industry would be sound. Over the last three years no new firm has entered in the Pakistani soft drink business and no new product has been launched by the competitors so since last three years. Distribution channels of ice cola. Theory Existing distribution channels can be described by how direct they are to the customer. Trends and emerging channels, new channels can offer the opportunity to develop a competitive advantage Channel power structure for example in case of a product having little brand equity, retailers has negotiating power over manufacturers and can capture more margins. Market segmentation of Ice-Cola According to Ferrell and Hartline (2008) to enter into a new market, any product strategy would follow the criteria of segmentation according to the chosen market scenario. They illustrate that there could be different approaches to segment the market. Various approaches do work in different circumstances. Most of the time it depends that where (chosen market) the product is going to be launched. However it should follow certain characteristics like substantial, accessible and measureable. So it can generate profit. Ice cola will be use different methods of segmentation of product in Pakistan on the basis of à ¢Ã¢â€š ¬Ã‚ ¢ Geographic Segmentation à ¢Ã¢â€š ¬Ã‚ ¢ Demographic Segmentation à ¢Ã¢â€š ¬Ã‚ ¢ Psychographic Segmentation Geographic Segmentation a) Geographic Region Ice cola first of all will target it product in major cities of Pakistan like Rawalpindi, Lahore, Faisalabad, Karachi and then it started targeting its products into different other cities. Then it will target whole country and afterwards will operate in other countries of Europe and East globally. So its geographic segmentation will be large. b) Density Ice cola first operated in Rawalpindi, Lahore, Faisalabad and Karachi. Then it will start targeting urban, rural and sub-urban areas of Pakistan. c) Climate This is also fact that climate has great effect in targeting different market segments. Ice cola will mostly target in the hot weather countries like Dubai, Pakistan, Saudi Arabia. Demographic Segmentation Target Market of Ice cola Teenagers Adults Sport persons And also late 50s Total population of Pakistan is 165 million (GDP 2008). Ice cola targeted all genders including males, females especially youngsters. The focus target of Ice cola would be age group between 15-32. Age The focus target age would be 15-32 because it represents the larger portion of the Pakistani population. As it has been estimated from the above figures that target consumers are between 15-32. Therefore highest 39.20 % of total population will consume Ice-cola at the most. The higher the consumption level, the higher the profit would be in the long run. Religion As Ice cola is operating in Islamic country. Therefore it will make its products with HALAL MATERIAL. Because it targets Islamic countries like Pakistan, Saudi Arabia. As, alcohol and different other materials that are prohibited in Islam, so Ice cola will not use any kind of material in its product. Therefore internationally it will target Muslim Countries first and later it will operate at global level. Psychographic Segmentation This will be the most important segment which Ice cola will use in its product. It will tell us what customer thinks about our product. It describes point of view of customer about the product. It is the science of using psychology and demographics to better understand customers. So when Ice cola will realize the needs of customers. Then it will start working on different products according to customers need and demand. Pakistans climate is usually warm and humid which causes dehydration and increase in thirst. In Pakistan soft drinks are not only considered a liquid intake but considered as a status symbol among friends, colleagues and family affairs. Holidays and particular religious events for example; Eid and fasting month (Ramadan) the sale of soft drinks increase. Moreover in the other seasons (winter) soft drinks sales do not affect highly but keeps a steady progress. For the next coming years (2010-2014) it can be estimated a steady growth overall. Increase in sales growth is expected due to the young Generation favorable approach and sparking fun towards carbonated cola drinks in Pakistan. Market entry strategy and market development Operation plan Operation plan of the product includes inventory, shipping, storage, and inventory control procedure and customer service. Kent (2003) states that inventory are a significant element of any businesss operation plan which gives hold to the structure of business. Inventory is the raw material or stock goods held by any business. Effective inventory management (control) in operation plan can lead the business to generate huge profit and poor monitoring might be in result of disaster of the business. In case of Ice cola just in time inventory will be used in case of product. It will reduce the storing cost which will give us competitive edge against target customers. All manufacturing operations will take place in Ice cola factory. Aaker (2009) illustrates that distribution system include three type of sections. For example; Alternative distribution channels, new emerging channels and powerful channels. He emphasis on this issue that do not consider only existing channels but also think for new potential ones through which product could be more easily available for its consumers and business users. For Ice-cola production outward suppliers will pay the shipping charges for the finished goods. In case of bulk purchase of the goods company will pay only 30% charges, purchase of 50,000 units in a month is the limit for the propose. Trained workers and machine operators will be hired from the other factories as a part time employee at 900Rs. a day and they will train our permanent workers. Finished product of the Ice cola drink will be stored in company retained building which has capacity to store 150,000 units in it. Rent of the building is Rs. 35,000 per month. Ice-cola will maintain the finished goods inventory of 60,000 units at any time including the factory. Kent and Omar (2003) specify the importance of maintenance and customer service particularly in term of new product launching. A new business can take two way benefits. At first, it can make loyal relationship with its consumers by providing guidance and support after a sale. Secondly, it could prove additional positive source of revenue in the form of life time customers. By keeping in touch with customers and providing quality assurance after sale is a key point to generate profit through product. A detail survey could be conducted after six month period of launching the product to find out the market trends, response and consumer demand. Later on product can be changed according to needs. Marsen (2007) narrates certain points in term of facilities in operational strategy to run the business successfully. It is very important to note that how target customers are going to get the product. Key suppliers and transportation facilities might be close to the operation centres according to the nature of the business. These facilities should be positioned adequately to make the profitable way of business. Marketing Plan Product Wilson (2006) illustrates about product and product dimensions that for a number of customers product is only a tangible and physical entity which is placed in the market for buying and selling. However product is main priority of any business organization because through this firm plans to achieve its objectives. Moreover, Wilson (2006) narrates the relationship between customer and product. Product should be designed according to the core market requirement. Price Ferrell and Hartline (2008) strongly advocate the significant value of pricing strategy because this is the only element of marketing mix that leads to revenue or profit and price has a direct connection with customer demand. Therefore, price of a product could be charged in a number of ways such as value, optional, psychological, geographical etc. In case of Ice-cola, the firm will fallow its motto BE PAKISTANI BUY PAKISTANI as a result company will offer a high quality product at a low price. It will allow firm to position as a one of the best quality and price wise best brand. This provides companys partners an opportunity to sell a high quality product, while increasing their margins and selling a high quality product to the resellers. Purchase price of retailer of one can would be Rs 25. Discount Offers In the competition with the other soft drinks available in the market Ice- cola will offer at special reduce prices to gain the market shares in special events like Ramadan, Eid, Basant and other events. Price setting statistical data Promotion Aaker (2009) states that modern marketing has replaced ancient meaning of promotion with the concept of MC (marketing communication) or the coordination of all promotional activities such as ( media advertising, direct mail, personal selling, sales promotion, public relations, packaging, store display, website design, personnel) to produce a unified, customer-focused message. Any way of promotional medium could be adapted according to the product development. Ice -cola will be promoted by different communication channels in the Pakistani market. Communication channels TV campaigns (Through cable) Bill board Local news paper Advertising campaign Placement Place deals with the distribution channels and various options for the consumers to access the product. Baines (2008) describes that according to the type of the product placement or distribution channels are positioned. Sometimes middleman may involve in the distribution and placement of the product. This is all about mainly satisfying the consumers and makes convenient approach for consumers to access the product in time. Ice-cola would focus on the big and high growth market cities of Pakistan like Lahore Islamabad, Karachi, Faisalabad and Multan and then Ice cola will also focus on the small cities and rural areas of Pakistan. Therefore Ice cola will available every single grocery store in Pakistan. In future Ice -cola could be launched internationally in Middle Eastern and European countries. People Write it for ice-cola According to Baines and Fill (2008) (people) customer service staff of any firm play significant part in term of product presentation, convince their consumers to take competive advantages of it. They create a corporate image and maintain that image in the minds of consumers which could be the most effective marketing tool to have potentail customers in the long run for market decelopment.   Five ps image should be here like this Positioning Porters value chain model It determines where value is added and for isolating the costs. The cost structure is also helpful for formulating strategies to develop a competitive advantage Use this model according to ice-cola Organisational Plan Ice cola will be partner firm. The partnership will be lie between the founders of the company. Partnership will be according to their share of capital invested in the firm. Profit will be distributed between them as per their percentage share in the firm. The every decision will be taken with the consensus and majority of votes will be required to take the decision. On every important document the signature of at least three members should be there. This will also be implying on the financial matters of the firm. Partners and their contribution to capital are as follows. Name of the partners Contribution Saba Imtaiz 19 % Suhail Ahmed 15 % Asma Zubair 16 % Yasir Ali 19 % Isha Saghir 18 % Wahab Munir 13 % Hierarchal Structure The hierarchal structure of the Ice cola company would be as follows: Board of directors Partners of firms Chief executive officer Asma Zubair Chief financial official Talha Shahid Marketing manager - Nimrha Basheer HR Manager Abdul Hanan Production manager Sidra Zaheer Operational manager Nadia Afzal Organisational Chart Board of Directors CEO Finance Marketing Human Resource Manager Manager Manager Finance Finance Marketing Marketing HR HR Officer Officer Officer Officer Officer Officer Forecast Financial Plan Project financial statement of company (Ice-cola) is given below Performa Income Statement (PKR 000s) Pest analysis Profitable strategy Key success factors These factors help to achieve marketing objectives Access to essential unique resources Ability to achieve economies of scale Access to distribution channels Technological progress These factors could change over time as the product progresses through its life cycle. Critical reflection on the assignment process Conclusion

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What is type I hypersensitivity? Type I hypersensitivity is also called immediate or anaphylactic hypersensitivity. The reaction may include skin, eyes, nasopharynx, bronchopulmonary tissues and gastrointestinal tract. Hypersensitivity may cause a variety of symptoms from minor health problems to death. The reaction usually takes 15 - 30 minutes from the time of exposure to the antigen, although sometimes it may have a delayed onset from 10 - 12 hours. (#1) Immediate hypersensitivity is mediated by IgE and the primary cellular factor is the mast cell or basophil. The reaction is intensified or modified by platelets, neutrophils and eosinophils. While the mechanism of this reaction is involved in favored production of IgE in response to certain antigens. Some people are more susceptible to type I hypersensitivity then others and the precise mechanism is not known. However, it has been shown that such individuals preferentially produce more of TH2 cells that secrete IL-4, IL-5 and IL-13 which in turn favor IgE class switch. IgE has very high affinity for its receptor (FcÃŽ µ; CD23) on mast cells and basophils. (#1) A succeeding exposure to the same allergen can cause the cross links of the cell-bound IgE and activates the release of numerous pharmacologically active substances. Cross-linking of IgE Fc-receptor is imperative in mast cell activating; mast cell degranulation is followedby increased Ca2+ influx, which is a crucial process; ionophores which increase cytoplasmic Ca2+ also promote degranulation, while agents that deplete cytoplasmic Ca2+ suppress degranulation. Mast cells may be activated by other stimuli such as exercise, emotional stress, anaphylotoxins. These reactions, mediated by agents without IgE-allergen interacti... ...nclude T lymphocytes and monocytes or macrophages. Cytotoxic T cells cause direct damage while helper T cells secrete cytokines which activate cytotoxic T cells that recruit, activate monocytes and macrophages, which cause the bulk of the damage.(#1) The delayed hypersensitivity lacerations mainly contain monocytes and some T cells. Major lymphokines involved in delayed hypersensitivity reaction include monocyte chemotactic factor, interleukin-2, interferon-gamma, TNF alpha/beta, etc. (#1) Analytical tests in type IV hypersensitivity include delayed cutaneous reaction and patch test. In vitro tests for delayed hypersensitivity include mitogenic response, lympho-cytotoxicity and IL-2 production. Corticosteroids and other immunosuppressive agents are used in treatment. The diseases associated with type IV hypersensitivity are tuberculin test, poison ivy and granuloma.

The Role Of Women As Portrayed In Classical Mythology Essay examples --

  Ã‚  Ã‚  Ã‚  Ã‚  The Greco-Roman society was a very patriarchal society. This is reflected throughout the myths in classical mythology. By looking at the classic mythology we will see that the roles women portrayed are very different than women’s roles in today’s society. Although there are a few similarities to women’s roles in today’s society, their roles are more like those women in the past. We can see this by looking at the attributes of Greco-Roman female gods and looking at the roles women play in the myths. By comparing the roles of women in the myths with women’s roles today we will see that the roles have many differences and few similarities.   Ã‚  Ã‚  Ã‚  Ã‚  The first things we will look at to show women’s roles reflected in Classical mythology are the attributes of the female gods. Of the fourteen main Olympian Deities, only six of them are women. This includes Hera, Hestia, Demeter, Artemis, Athena, and Aphrodite. Of these six I believe Hera, Demeter, and Aphrodite best portray the role of women in Greco Roman society, as reflected in Classical mythology The Olympian Deity who best shows the role of women is portrayed by Greek Mythology is Hera. Hera is the goddess of marriage, childbirth, and consort of Zeus. She stays at home and presides over the family all day while her husband goes around making love with every other beautiful girl in Greece. This indicates that in Greco-Roman society the women would stay at home to watch over their children, clean the house, weave, and make the meals. This could be looked at as being very similar to the roles of women in the early to mid 20th century, but is different than the roles of women in today’s society. Woman in today’s society are no longer expected to stay at home and watch over the house and home. Most women today have jobs and share the housework and cooking with their husbands. In addition, if a woman finds out today that her husband has been sleeping around on her and having children with many other women she can take him for every thing he’s got. Lets just sa y Zeus wouldn’t have that that crown or thunderbolt thrower anymore in today’s society.   Ã‚  Ã‚  Ã‚  Ã‚  Another Olympian Deity who helps show the role of women in Greco-Roman society was Demeter. Demeter is the goddess of grain and fertility. Demeter controls the crops and the making of children. I think that Demeter showed women’s roles as gardeners and the tho... ...rarely choose whom the daughter will marry.   Ã‚  Ã‚  Ã‚  Ã‚  The Greco-Roman society was a very patriarchal society. This is reflected throughout the myths in classical mythology. By looking at the classic mythology we see that women’s roles portrayed in myths are very different than their roles in today’s society. In classic mythology women are thought of as housewives who stay at home and preside over the families. They are expected to do what men say even to the extent of marrying whomever their father chooses. They are always at fault for the world’s problems and are never thought to be equal to men.   Ã‚  Ã‚  Ã‚  Ã‚  Women’s roles in today’s society are far different from this. They are no longer looked upon only to preside over home and family, they are not forced into marriages, and they are not blamed for all the worlds problems. Today’s society is not a patriarchal one. In today’s society women are looked upon as equal to men making it more equalitarian compared to the Greco-Roman society.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Sources Cited Powell, Jennifer. The Women in Myth and in Society. Cambridge, MA: Harvard University Press, 2009. http://hsa.brown.edu/maicar/Biographies.html  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

The First Triumvirate

Caesar, Crassus and Pompey were part of what is known as the ‘First Triuvirate’, a triumvirate being a legal political alliance between three men. Paterculus describes the triumvirate as a â€Å"partnership of power†. Cicero regarded the triumvirate as’ uniformly odious to all sorts and classes and ages of men’†¦ Cicero also regarded the political coalition as the main cause for the civil war in 49BC. The coalition lasted for approximately seven years- from about 60BC until 53BC. This secret, non-official alliance should not be called the first triumvirate because it was non-offical.The triumvirs- Pompey, Crassus and Caesar each used different methods in order to achieve their respective goals- whether it was for their personal interest or the interest of the political and social group of populares these men represented and were close to . Some of these varying methods were effective, and some were not. Each triumvir had different aims, or a num ber of goals. Each man wanted to gain something different from the coalition. Pompey wished for land for his veterans, as well as his eastern settlement ratified or approved ‘en bloc’, or altogether.Crassus wanted a rebate for the equestrian tax farmers. Caesar needed a consulship for 59BC, as well as a province for 58BC to give scope for his military ability and in order to gain glory also. Caeasr passed his land bill (lex Campania) using the threat of force, ignoring the bad omens as well as ignoring the veto of Biblius, Biblius was the optimate’s representative and it shows the continuation of the struggle between two main poltical and social classes in Rome over power, wealth and equal rights. He was [Biblius] the second consul. The lex Campania aimed at providing land for Pompey’s veterans.Pompey was apparently unhappy with the way the law was passed. Cicero, in a letter to Atticus said regarding Pompey’s position: â€Å"Pompey has fenced so f ar with the important questions. When asked, he said that he agreed with Caesar’s laws. But what about his methods? ‘Caesar must answer that for himself, he replied. † During Julius Caesar’s first consulship (59BC) a tribune, Vatinius was made to good use, He passed a bill and thus ratified Pompey’s settlement en bloc, he gained a rebate for the equestrians in telation to the loss to the tax contract.Vatinius also proposed to the assembly that Caesar should be given Illyricum and both gauls for five years as well as an army of three legions, this was passed despite unfavourable omens. Due to vatinius; help as a tribune in 59bc, each triumvir gained most of what they wanted. Julius Caesar also assisted in changing Clodius Pulcher’s status, so that clodius could help the triumvirate. Caeasr helped Clodius change from the patrician to plebeian status. Clodius became a tribune and introduced four laws.He also introduced free corn as a bribe, this obviously benefited the poor and masses, but had negative effects in politics since it was often used to manipulate the plebs as a form of bribe for their vote. Free corn was usually used by populares leaders to bribe the people for political interests. The two censors were able to expel senators only when they were both in agreement and and after a judicial enquiry had been held. No magistrates could stop public business by the use of auspices or observing ill-omens. Clodius pulcher as tribune in 58BC also exiled Cicero because of the threat he imposed on the triumvirs.Clodius introduced to rid any magistrate who had put to death a Roman citizen without trial- this was obiously aimed at Cicero, because he had put to death the Catilinarian conspirators in 63VC, against Julius Caesar’s wishes (warnings on the law). After Cicero’s exile, according to Plutarch, it was obvious to others that Cicero was a shattered man- he ‘remained for most of the time miserable and disconsolate, keeping his eyes fixed, like a distressed lover, on Italy. ’ The triumvirate became under pressure between 58 and 56 BC for various reasons.The enmity between Pompey and Crassus contributed largely. As Crassus and Pompey both achieved their goals, Pompey was embarrassed by Caesar’s methods and Crassus was eager to humiliated Pompey was a reason for the triumvirate being under pressure. Cicero also attacked one of Caesar’s bills in the senate- the lex Campania which threatened the unity of the coalition. Cicero continued to attempt to win Pompey away from the coalition with Crassus and Pompey. Cicero also undermined the coalition further by speaking for Pompey’s special command by appointment.The people were complaining about the high price of the corn as well as the shortage of it. It means that Clodius’ law to provide free corn was unsuccessful. Cicero spole for pompey’s command of the grain supply as the people demanded that Pompey should be appointed in charge of the supplies of grain. Plutarch suggests that the appointment ‘made Pompey once again the master of all ROMAN possessions by sea and by land’, and Crassus and Caesar would have not been happy woth the appointment because Pompey would have more power than the rest of the triumvirs.The conference at luca in 56BC had the aim of solving these problems, and it successfully strengthened the postion of the coalition between the three men overall- a public reconciliation between Pompey and Crassus largely achieved this. At the conference it was also agreed that Crassua nd Pompey would stand for a ocnuslship the following year- 55bc- a joint one. To achieve their aims of having a consulship together, Crassus and Pompey used some dodgy tactics in order to be elected.They had powerful ptimates enemies, Domitius Ahenobarbus in particular. They tried their best to delay the elections being held and also preventing the consuls in hilding the el ection unitl the ened of the term. tHEY BOTH resorted to violence , among other things. By the end of the year no elections wre held. aN interrex was appointed- however this was a poltical friend- friendly to Pompey. This interrex suggested that only two candidates for the joint consulship be elected, obviously aiming at Crassus and pOmpey as candidates.During the elections, Anhenobarbus was wounded in a riot, and Pompey and Crassus were elected for a second time as consuls. POMPEY and Crassus aimed to gain valuable proconsular commands, and with the help of tribune c. trebonius he awarded Crassus the province of Syria and Pompey the two Spains, as well as Caesar’s Gallic command extended. Throughout the years 60-53bc, the span of the triumvirate, the political coaltion between these three men used a variety of methods to achieve their poltical goals/aims.These three men met their goals theough the use of tribunes- Vatinius and C. Trebonius. Both of these methods were effecti ve as their goals were granted however they were mostly short lasting resolutions because soon the triumvirate broke down and the civil war following which had devasting effects. ahOWEVER, the violence that Crassus and Pompey used in order to be elected for their joint consulship in 55BC was wrong and illegal. Caesar also used violence- the threat of force- to pass his lexCampania during his first consulship in 59BC. Pompey became very unahappy with the way that Caear passed his lex Campania. The threat of force was a very strong factor in preventing the triumvirs’ opponents from resorting to violence themselves, and many argue that it was a necessity for any of the three men to resort to threats, violence or illegal activity in order to achieve their political goals/or aims. The mehods used by the three men were on the effective, howevr sometimes the methods they used is not justified.